On a current Sunday morning I had the distinct and unique enjoyment of touring my home city of Austin,Texas on a Segway motorized vehicle with my visiting father and some other tourists. Besides the fun of riding this brand-new device which I have for years wanted to attempt,participating in the trip reminded me of the uniqueness of the city of Austin and why it is not rather like anywhere else. Austin in some way manages to preserve the ideal balance of the cutting edge of high-tech internet marketing company(s),the edginess of a lively youth culture,and the customs of Texas.
As an Internet marketer,I might not assist but link particular elements of this new-found appreciation for my city with what I think are some crucial insights about how my customers can better get in touch with customers online:
Insight # 1: Project your own design:
Austin represents an eclectic mix of conservative Texas tradition,successful young experts,and a postmodern hippy culture of artists and bohemians. Individuals who go to from elsewhere for even a day or a week leave feeling like they have actually experienced something that is not rather like anywhere else they have actually experienced before. If you look carefully,you will see on every 50th car or two bumper stickers that say “Keep Austin Weird,” representing a quiet rallying cry of support for Austin’s unique brand name of quirkiness. Similarly,your Website requires to project who and what you are. Your goal needs to NOT be to bring in crowds of prospects to your site. Your goal needs to be to bring in a consistent stream of prospects who have a high possibility of transforming into paying customers.
Insight # 2: Honor your brand name:
Austin has its own variation of the Hollywood Stroll of Popularity called,appropriately,the Texas Stroll of Popularity. Walkway stars inscribed with the names of famous Austinites from authors to performers can be seen downtown. Austin is proud of its preferred sons and children. Even while Austin attempts to change with the 21st Century,it remembers those that assisted make it excellent. Taking a hint from the Texas Stroll of Popularity,your company requires to develop a clear brand name method. Who your company is and what it means stumbles upon on your Website in ways you can not even picture. The brains of your visitors take in countless visual hints per second,and those visitors are making judgments about your company based upon what they see there. Again,the goal is not to please every visitor. Rather,the goal is to honor your brand name and to let the “star” of your brand name shine through on your site.
Insight # 3: Shake things up every so often:
A check out to numerous parts of downtown Austin shows that the city is presently in the throes of change. Big building and construction projects are underway to construct the needed domestic and business infrastructure to accommodate shifting demographics. This is a bit painful to vehicle drivers (and we devoted Segway-ists!) trying to get around the city. However,the city planners are clever adequate to understand that by proactively changing they are growing. The option is to go toward stagnancy. Worldwide of Web traffic,this insights calls for you to revisit your site regularly. Include some RSS feeds. Change your skins. Start a blog site and upgrade it regularly. Set up a widget. Freshen up your material. Do what you can to make visitors sit up and take notice: you will be perceived as fresh and cutting edge.
Insight # 4: Be ingenious:
On my trip I learned that the city of Austin has an extremely ingenious car share program whose goal is to minimize downtown traffic and pollution while helping locals to get around. The program has a variety of designated parking areas around the city for a handful of vehicles that can be rented by the hour. If a downtown resident has a physician’s consultation or other transport need,they just appear to the car at the right time and off they go. Extremely cool! So (you guessed it),your Website requires to be likewise ingenious. Being ingenious does not suggest reinventing the (mouse) wheel: it just indicates doing something that you have actually not attempted before that will make a positive distinction in the lives of your visitors. They will thank you for it with more business than you can manage.
Insight # 5: Proactively drive traffic to your site:
As cool as Austin is,the city is clever enough to understand that they require to get the word out about Austin. So,in 1991 they created the motto “The Live Music Capital of the World” to boast that they really had more live music venues per capita than even New York City and Nashville. By the very same token,your Website can be the best site on the planet,but if you do not actively attempt to drive traffic to your site you are missing out on a huge opportunity. From pay-per-click (PPC) advertising to article and video marketing,there are many legitimate ways to get individuals to your Website. Prevent the “Develop it and they will come” misconception. The method needs to be to construct a helpful site with excellent material – and then intelligently drive traffic to your site.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are various projects underway to bring in successful,young experts to the city with ingenious developments that put a focus on walking and ease of access rather than on automobiles. Similarly,whatever you do to drive traffic to your Website requires to have your target audience in mind. How do they believe? What is essential to them? Know this and you will bring in the customers you require.
Insight # 7: Be clear about what you want individuals to do on your site:
A last note: Austin has lots of one-way streets. When I initially relocated to the city I discovered this a bit bothersome,but I need to admit that when I was familiar with the streets it really streamlined life a bit. For instance,oncoming traffic is unidirectional,which translated to less thinking twice when merging into traffic or choosing which way to go. In a similar vein,style your Website such that novice visitors understand precisely what you want them to do. You are the master of your (Web) domain and visitors to your site need to know where to go and what to do. What is of worth on your site? You understand best,now ensure that your visitors understand,too.