All business owners must decide how much to charge for products. Understand price points and ascertaining what prices to put on products can be very grueling. This rule is true for all types of companies. There is no difference for a web or offline business. So how do you figure out what to charge people? How can you tell if you are over or undercharging? Here are a few things that will help you figure that out. Place prices on your services according to what you have today and not tomorrow or the next day. It is common for people to think they need to prove that they are worth a certain price. You might choose to lower your prices,thinking that you can get more work in the future because of it. This is not a good plan at all. Price your gigs according to the work that you have right now. Don’t get taken in by the promise of future work. You have projects that have to be done and you should demand a decent price for your services now. See what your competitors are charging. This is always good information to have. This is very important for a couple reasons. It is in your best interest to not price yourself out of the market. It can be very detrimental for your business overall. It is in your best interest to emulate the price points that are used by your competitors for their products and services,ones that you will also be offering. Offering more value for the price is then your next step,making sure that you are more appealing than your competitors. Offering the lowest prices may be something that seems logical to do in order to get more business,but it might not be the wisest decision. You need to price yourself fairly. You might want to offer pricing packages for your buyers if you want to make more sales. At the same time,they can be quite trapping for you as the provider of the product or service. For starters,you have to know what a fair price package consists of. When you put the package together,it has to be fair for you and the buyer alike. The package needs to be amicable for you,and also a great deal for your customers. Make sure that you have this balance when you put the package together. As you can see,pricing and rate decisions are sometimes hard to make. People that do this (for the first time especially) become overwhelmed,confused as to which decisions are the right ones to make. The more you sell your products and services,the easier it will be to discern the proper price points – choosing fair rates will simply get easier. Just keep working at it,and eventually you will have a fair price and a booming business!